For increased targeted appeal.
Cater to your customers with tailored product offers using the new Customer Streams. With the new Customer Streams, you can filter your customers based on the criteria you define and present products that are perfectly tailored to their interests.
Customer Streams function as a dynamic filter, which behaves similarly to the well-known Product Streams, and updates itself at defined intervals. With Customer Streams, you can target customers in the backend using individualised streams, which then display select products that are tailored based on their shopping behaviour.Here is an example: all female customers who bought a red summer dress from the current collection last spring are brought together in one stream. Shopware then gives you numerous options for filling this Customer Stream with attractive content; for instance, the upcoming collection. With newsletters, vouchers or homepage content that can be adapted specifically for the relevant stream, your customers see products they are actually interested in, increasing the likelihood of them making a purchase.