Marketing / SEO
More than just the basics.
Realise unprecedented heights of exposure and promotion with the marketing functions provided by Shopware. Our system has always been developed to fulfil one purpose: effective online sales. To ensure Shopware users achieve their online goals, numerous marketing tools come standard in every version of our software. Users of any experience level can easily execute strategic marketing campaigns. Using our advanced SEO optimisation tools, you enjoy the best conditions to achieve high rankings. Among other things, we have perfected our standard and responsive template on the basis of Google’s on-page optimisation guidelines.
Variants NEW
Variant filters
When a customer selects various filter properties in the shop, the results include individual variants and their corresponding images. Of course, shop owners have complete freedom to change the icons of the separate variant groups.
Sold out variants
When a customer selects various filter properties in the shop, the results include individual variants and their corresponding images. Of course, shop owners have complete freedom to change the icons of the separate variant groups.
Improved image assignment for product variants
Shop owners can now quickly select multiple images for a single variant using simple configuration options in the backend. Designed with usability in mind, this new feature saves shop owners a considerable amount of time.
Customer Streams
With the new Customer Streams, you can filter your customers based on the criteria you define and present products that are perfectly tailored to their interests. Whether newsletters, vouchers or content on your landing page, streams will adjust to show content that speaks to your customer’s individual interests.
Product Streams
Product streams draw your customers’ attention to specific assortments – assortments which you have already defined, behind the scenes, using conditions. For instance, you can present the latest products from a certain category (condition 1), of a particular manufacturer (condition 2), in a particular price range (condition 3), using a few simple mouse clicks. Product streams can appear at decisive points in your shop, such category pages, product detail pages or in shopping worlds. The highlight: product streams automatically update themselves. So when any new product meets the defined filter criteria, the system updates the stream without you having to lift a finger.
Dynamic streams for categories
Streams play out in critical cross and up-selling areas
Seamless integration with shopping worlds
Combination of conditions
In creating product streams in the backend, you can assign any number and combination of eligible filter conditions. These include brand, price, manufacturer, property, rating and much more.
Automatic product playout
Determine the filter conditions and manner of the stream, as well as the desired placement within the shop. The products will automatically play and update, without you having to do any work.
Entirely new possibilities
Make your customers aware of an even larger number of relevant products – this adds value to their shopping experience and increases your conversion as a result.
Advanced Promotion Suite
Advanced Promotion Suite is the perfect “all in one” tool for creating successful campaigns in your online shop. With the Advanced Promotion Suite, you now have various proven promotional campaigns from the retail environment at your fingertips, ready to combine and implement in your online shop.
Your benefits with the Advanced Promotion Suite
- Versatile campaigns in a single tool
- Simple planning and staging
- Strengthen your competitive edge
- Create attractive sales incentives
And many other tools
You can easily add other marketing tools to your shop, piece by piece. Discover our other Premium Plugins and thousands of other plugins available in the Shopware Community Store.
