Shopware contains a multitude of major and minor features that positively impact the shopping experience for your customers and facilitate daily work of your online shop. Discover the highlights of Shopware that visually and technically enhance your eCommerce project to the next level.

Emotional Shopping

Inspiration distinguishes Shopware from the rest. Uniform online shops are now a thing of the past – it’s time to create more inspirational shopping environments that invite customers to browse.

Optimal Usability

Features like Sideview, Quickview and Digital Publishing help carry your customers seamlessly through your online shop, on any device.

Innovative features

Shopware offers extraordinary possibilities for playing out your product range online. Product Streams make it easy to create dynamic categories for your customers.

Shopping Worlds

A memorable impression.

Transform online shopping into an experience to remember. An exclusive feature of Shopware, Shopping Worlds was designed to rouse the emotional component of online shopping, increase customer involvement with your brand, motivate interest for buying and secure your competitive edge. Create and edit various impressions of your shop within one design view in the backed, where you can freely position products, images, banners, HTML text, videos and much more. Your customers will remember how your shop made them feel – offer impressive landing pages, valuable content and vibrant shopping atmospheres, all without any programming experience. Unlock even greater potential offered by Shopping Worlds with the extensions available in the Shopware Community Store.

Responsive Images

Upload the images in your shop only once to comply with different devices – the resolution is automatically resized to compliment the device in use.

Device allocation

You can assign Shopping Worlds to specific devices – define and perfect on which devices particular elements should be displayed.

Foolproof usability

Creating impressive sites could not be easier. Shopping Worlds helps you bring concepts and designs to life – no programming experience required.

Elements library

Freely decide which elements to include in your Shopping Worlds. Whether item slider, video, blog teaser or premium item; every available element is easily accessible in your library.

Drag & drop precision

There are no rules or limitations within a Shopping Worlds grid. You can resize, define, arbitrarily combine and shift every element with the simplicity of drag & drop.

Design grids

Shopping Worlds elements are positioned using a grid system in the backend. The layout of each grid can be customized for each Shopping World.


Tell your own story.

Nothing lasts quite like a good story – a completely new and novel feature, Storytelling sends customers through personalized voyages in your online shop. Through engagement on a personal level, customers are able to develop completely individual ties with your brand. Modeled after the experience of exploring a physical store, Storytelling transfers the emotional impact of discovering that “perfect item” to an online scenario. This feature takes the presentation of your items to the next level – with personalized feedback from your customers, items are not only presented, but also tailored to coordinate with the context of their discovery, moods and values.

Seamless and atmospheric

Storytelling creates coherent shopping experiences across several devices – the voice and style will not be lost by changing the device.


Let curiosity take control.

An emotional catalyst, Sideview is an additional element of any balanced, inspired shopping experience. After clicking or touching an image of interest, the customer is presented further details of the items contained within the image. This engaging approach to browsing and discovering new treasures not only creates a truly memorable shopping experience, but also contributes to exceptional usability.


A never-ending experience.

With Shopware 5, customers are more likely to remain in your online store due to the deep emotional involvement experienced during their visit – an essential relationship that is further supported by Quickview. When a customer clicks or touches a banner or product, a more detailed information page is displayed. With interest, the customer is free to save the item to their personal wish list or purchase directly. Your customers can close Quickview whenever they choose and return to the same place in your online shop. Nothing disrupts the unity of the Shopping World, narrative and emotion - neither navigation nor the device being used during the customer’s journey.

Digital Publishing

Digital Publishing

With the new advanced feature, Digital Publishing, you can easily create dynamic banners, directly from your Shopware backend. Text that is cut-off or buttons that appear incorrect over your images are now a thing of the past – here, all the graphics you create are completely responsive.

Design layers

Place buttons and text on different layers, similar to the way it’s done in Photoshop. Integrate real “call to action” buttons in your shopping worlds and create fully responsive banners.

Live preview

Test how your banners behave when they appear if different sizes – i.e. on various devices – in a clear, live preview. Creating a responsive campaign has never been easier.

SEO text

Because the text is displayed as HTML text, this makes it relevant for search engines – this means by creating graphics, you are creating better SEO possibilities.

Various building blocks

You have a number of different elements to choose from when creating your banners, including images, background, text and buttons.

Compatible with shopping worlds

Of course, your banners behave perfectly in your shopping worlds and storytelling environments. Now creation and implementation of banners takes place in one backend.

Direct text translation

Digital publishing actively supports you in internationalisation. You can translate all banner text independently, or by using the integrated translation tool.

From the installation through banner design - in our how-to guide, we provide you with step-by-step instructions on how you can use Digital Publishing quickly and successfully in your shop.

To the how-to guide
Are you using a commercial Shopware version?

Then you can immediately begin creating and adding inspirational banners to your online shop. As an advanced feature, Digital Publishing can be actived in your Plugin Manager and Shopware Account.

Are you using our Community Edition but don't want to miss out on this unbeatable feature?

Then take advantage of our non-binding and personal consultation regarding your upgrade options and find out which practical features are waiting for you.

Recieve consultation now

Product Streams

Product streams draw your customers’ attention to specific assortments – assortments which you have already defined, behind the scenes, using conditions. For instance, you can present the latest products from a certain category (condition 1), of a particular manufacturer (condition 2), in a particular price range (condition 3), using a few simple mouse clicks. Product streams can appear at decisive points in your shop, such category pages, product detail pages or in shopping worlds. The highlight: product streams automatically update themselves. So when any new product meets the defined filter criteria, the system updates the stream without you having to lift a finger.

Dynamic streams for categories

Streams play out in critical cross and up-selling areas

Seamless integration with shopping worlds

Combination of conditions

In creating product streams in the backend, you can assign any number and combination of eligible filter conditions. These include brand, price, manufacturer, property, rating and much more.

Automatic product playout

Determine the filter conditions and manner of the stream, as well as the desired placement within the shop. The products will automatically play and update, without you having to do any work.

Entirely new possibilities

Make your customers aware of an even larger number of relevant products – this adds value to their shopping experience and increases your conversion as a result.