Shopware Community Day: official speaker lineup


To mark our 5th Community Day with a bang, we’re bringing together a vibrant and well-rounded group of experts – all of which are ready to blow you away with exclusive industry expertise. Come September 4th, this incredible lineup will take the stage and shed light on the hottest up-and-coming trends in our digital world.

Influential names & powerful insight

Among the renowned speakers at the Community Day is Carsten Cramer, Director of Sales, Marketing and Business Development at Borussia Dortmund, one of Germany’s premier football leagues. In his lecture, “True love – The digital world of BVB”, Cramer speaks about his approach to brand marketing and merchandising. Also taking the stage is Felix Schmidt, the Director of Digital Marketing, CRM and eCommerce at L'Oréal. Following the theme “Development of a multi-brand shop infrastructure for luxury goods”, Schmidt provides an invaluable look into the strategic orientation of the world’s largest cosmetics company.

Furthermore, we are honored to announce that Dr. Kai Hudetz, Chief Executive at Cologne University’s Institute for Retail Research, joins to paint a critical portrait of the current situation in German eCommerce and changing customer behavior. To inspire deeper conversation regarding global commerce, Filippo Rizzante, CTO of global consulting firm Reply, shares his assessment of international approaches for the German market.



Carsten Cramer of Borussia Dortmund

To round out such an eclectic lineup of long-term eCommerce experts, we are pleased to announce the return of Johannes Altmann, founder and CEO of Shoplupe GmbH, and Lars Jankowfsky, CTO of NFW and founder of the flight search engine, Swoodo. It goes without saying that our own Shopware specialists will unveil exciting news, especially concerning the behavior of online shopping in the future.

Case studies on the main stage

For a close look into the mechanics of vastly successful online commerce, two spectacular eCommerce projects will be closely examined on the main stage. As a model of spectacular B2B commerce, the new EURONICS online shops will be showcased; for B2C, the online shop of fashion brand GAASTRA will wake the runway.

Community Day wouldn’t be complete without Shopware causing a stir. So in the spirit of tradition, we will present the latest and greatest of Shopware 5.1, plus a few other surprises to inspire ongoing innovation.

Over 70 presentations

In addition to the interesting and varied program on the main stage, nearly 70 other presentations will take place in the session rooms surrounding the main exhibition hall. Developers, partner agencies, technology providers and experts alike will share valuable insight on special topics related to the world of online sales.

The same applies for the huge, main exhibition area, where over 40 exhibitors from virtually every area of eCommerce are eager to discuss your online goals. Due to enormous demand in the 2015 Shopware Community Day, tickets have officially been sold out.


Check out the complete speaker list and timetable