A leader in the emerging small electric vehicle market, Segway - Ninebot Nederland launched its new online shop using Shopware 5 as the software basis. With their new B2C shop, the world-famous company aims to bring their zero-emission personal transportation products directly to the hands of Dutch customers.
Together with Shopware Business Partner, Sition, they realized a new shop that offers transportation solutions in an innovative and engaging way. Piet Kruijt, Managing Director of Segway and Ninebot NL, says of the new online shop: “Our products, such as the Segway PT and Ninebot, are all about experience, so that is where Shopware and Segway Nederland meet and enhance each other.”
Storytelling as a main feature
Next to the flexibility and range of functionality from Shopware, the online shop relies on the Storytelling feature, which was developed in order to bridge the gap between offline and online shopping. Sition designed the shop as a hybrid between webshop and informational website. Michel Doens, owner of Sition, explains: “The storytelling pages draw attention to the products but also give insight into how the products of Segway and Ninebot can be used.” As such, the website features various scenarios of Segway application, such as for agriculture, police force, logistics, tourism and much more.
“We think the focus in many businesses in the Netherlands is more and more shifting towards experiencing the product, offering much more than just product details. The customer wants to be seduced, guided but also wants to get their information as direct, easy and fast as possible on multiple devices. Shopware offers all this in its packages,” said Piet Kruijt.
Shopware at the Webwinkel Vakdagen
The launch of the online shop comes one year after Segway and Shopware met at the 2015 Webwinkel Vakdagen; the largest eCommerce exhibition in the Netherlands.
All three parties involved in the project will be present at the event, ready to show the new project to the public. The event takes place in Utrecht, the Netherlands from 20 - 21 January, 2016.
There you will also find Shopware co-exhibitors Apptus, Tradebyte, Eurotext and HostingXS. Be sure to stop by booth A50 for some coffee and learn more about fascinating eCommerce solutions!