Sweet temptations in the form of chocolate bunnies, caramel eggs and marshmallow bears are the tell-tale sign that Easter is fast approaching. At this point, stationary retailers have already prepared their Easter sales campaigns, characteristically well in advance.
Easter’s enormous sales potential isn’t limited to stationary retail – as an online shop owner, you can also boost your sales by effectively preparing your online shop for the holiday. After all, Easter is the most profitable sales period next to Christmas.
Create attractive incentives to make a purchase
First and foremost, it’s important that you properly set the scene for your products. This is the perfect opportunity to present your new spring collection or drive sales of your winter assortment.
Whether you want to make your customers aware of outstanding ideas for Easter gifts or encourage them to indulge in a little something for themselves, you are perfectly prepared for any and all campaigns with Shopware’s new Premium Plugin, Advanced Promotion Suite.
Entice your customers with promotions like “Buy 2 get 1 free”. When creating such a sale, you can choose whether the discount is percentage or absolute. Discounts can apply to products or the entire value of the shopping cart – you have all the control when it comes to your Easter promotions.
Free items are another great incentive for clicking “Buy now”. For instance, you can include a small gift for all Easter purchases made of a certain minimum order value. The result leaves your customers more satisfied with their purchase and with a positive memory of their experience in your shop. This is the perfect basis for turning visitors into returning customers.
Your promotions in the spotlight
Once your promotions are set, you should find a way to advertise and attract customers to your online shop. For this purpose, you can use the power of a Newsletter and social media campaigns – in doing so, you easily multiply the reach of your special Easter sale. A newsletter is also the perfect opportunity to engage customers so they return to your online store. You can find tips for personalizing social ads in this helpful article.
You can also reward your loyal social media fans or newsletter subscribers with a special discount. With the Advanced Promotion Suite, you can pair coupons with specific Easter campaigns – your target groups can then activate the promotion using the assigned coupon code.
As you can see, the possibilities are limited to your imagination – and only one tool is required to realize your various campaigns. Don’t miss out on top-selling opportunities and prepare your campaigns with the Advanced Promotion Suite.
Not yet using the new Advanced Promotion Suite?