Editions & Pricing

Community

The ideal solution for your entrance into eCommerce

Free
  •  Open source
  •  Over 3,500 extensions for your online shop

    Over 3,500 extensions for your online shop

    Expand your Shopware shop with more than 3,500 available plugins and templates in the Community Store; our marketplace for all Shopware extensions. Installation is simple, thanks to the Plugin Manager directly in your backend.

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  •  Dynamic product groups – Product Streams

    Dynamic product groups – Product Streams

    Based on conditions you’ve defined, Product Streams draw your customers’ attention to specific product assortments in strategic positions throughout your shop.

    More
  •  Personalised product lists – Customer Streams

    Personalised product lists – Customer Streams

    With Customer Streams, you can define customer groups and offer targeted product recommendations that are perfectly tailored to their interests.

    More
  •  Incl. professional templates for your shop
  •  Drag & drop editor for landing pages

    Shopping Worlds

    Resonate with your customers and combine products with emotional messaging. With several Shopping Worlds presets to choose from, connecting content and commerce have never been easier.

    More
  •  Intuitive user guidance – Storytelling

    Storytelling

    Take your customers on an exciting journey through your products and services. Storytelling helps you attract and maintain valuable customer relationships with an unforgettable brand experience.

    More
  •  Use Digital Publishing to create content elements

    Digital Publishing

    Digital Publishing provides you with a number of design elements so that you can easily create dynamic banners without ever leaving your Shopware backend.

    More
  •  Free initial installation from a certified hosting partner
  •  Integrated Shopware ERP

    Integrated Shopware ERP

    The Shopware ERP powered by Pickware integrates all warehouse management functions into your Shopware backend.

    More

Professional

For your unique brand presence and comprehensive service

€1,295.00* One-time fee
  •  Open source
  •  Over 3,500 extensions for your online shop

    Over 3,500 extensions for your online shop

    Expand your Shopware shop with more than 3,500 available plugins and templates in the Community Store; our marketplace for all Shopware extensions. Installation is simple, thanks to the Plugin Manager directly in your backend.

    More
  •  Dynamic product groups – Product Streams

    Dynamic product groups – Product Streams

    Based on conditions you’ve defined, Product Streams draw your customers’ attention to specific product assortments in strategic positions throughout your shop.

    More
  •  Personalised product lists – Customer Streams

    Personalised product lists – Customer Streams

    With Customer Streams, you can define customer groups and offer targeted product recommendations that are perfectly tailored to their interests.

    More
  •  Incl. professional templates for your shop
  •  Drag & drop editor for landing pages

    Shopping Worlds

    Resonate with your customers and combine products with emotional messaging. With several Shopping Worlds presets to choose from, connecting content and commerce have never been easier.

    More
  •  Intuitive user guidance – Storytelling

    Storytelling

    Take your customers on an exciting journey through your products and services. Storytelling helps you attract and maintain valuable customer relationships with an unforgettable brand experience.

    More
  •  Use Digital Publishing to create content elements

    Use Digital Publishing to create content elements

    Digital Publishing provides you with a number of design elements so that you can easily create dynamic banners without ever leaving your Shopware backend.

    More
  •  Free initial installation from a certified hosting partner
  •  Integrated Shopware ERP

    Integrated Shopware ERP

    The Shopware ERP powered by Pickware integrates all warehouse management functions into your Shopware backend.

    More

Further powerful Shopware Editions for even more individual eCommerce projects

Professional Plus

€5,995.00* One-time fee

The all-round carefree package for entirely new opportunities

Learn more

Enterprise

On request

The value added solution for successful eCommerce projects

* All prices excl. value added tax

Extension and Service overview

  • Product management
  • Customers and charges
  • Shop configuration
  • Design
  • Marketing
  • Technology
  • Expandability
  • Support
Product management

Products are at the heart of your online shop. Shopware gives you all the features you need to quickly and smoothly get started making sales.

Customers and charges

The administration of customers, orders and pricing belong to the core functionality of every online shop.

  • Customer group-specific charges
  • Country-specific currencies and tax rates
  • Create customer groups and customer profiles
  • Structured shopping cart and checkout processes
  • Guest orders possible without registration
  • Multichannel capabilities – B2B and B2C
  • Special B2B features available in the Enterprise Edition
  • Straightforward customer and order management
  • Dynamic segmentation of customers based on properties and purchasing behaviour
  • Automatic generation of documents, e.g. invoices or cancellations
Shop configuration

Intuitive operation, numerous functions, extensive configuration options: Shopware speeds up and simplifies your everyday work.

  • Intuitive user guidance during the installation process
  • Multichannel capabilities: unlimited number of shops including administration via the backend
  • Completely multilingual
  • Additional language packages available
  • Extensive and customisable dashboard
  • Easily create and integrate forms
  • Extensive import and export functions with freely definable profiles and mappings
  • Easily configure shipping and payment options
  • Risk management to avoid payment defaults
  • Unlimited filter options
  • Administration that supports multiple users as well as rights and role management
  • Central and intuitive media management
  • Universal and powerful search in the backend
  • Configurable error pages
  • Partner programme with individual tracking links and automatic commission calculation
Design

Shopware's design is carefully considered in every detail and optimised for every available device. As it's based on an open template, the design of your shop is completely customisable.

  • Fully customisable online shop design
  • Professional design templates
  • Even the default theme's design is optimised for conversion
  • Fully responsive presentation optimised for all devices
  • Powerful search function expandable with the Premium Plugin “Smart Search”
  • Configurable content search for products, manufacturers and shop pages available in the Enterprise Edition
  • Integrated eCommerce CMS - Shopping Worlds
    • Drag and drop editor for landing pages and category pages
    • Ready-made templates incl. settings and media
    • Storytelling feature for exciting customer journeys
  • Adjustable catalogue listings and customisable filter functions
  • Configurable HTML and text emails
Marketing

Your success is important to us: Shopware’s standard version already contains numerous marketing functions to boost your online sales.

  • Vouchers and discount codes
  • Product exports for price search engines and affiliate platforms
  • Create dynamic product catalogues using flexible filter criteria – Product Streams
  • Automated customisable shop presentation and customer-specific promotions and content – Customer Streams
  • Powerful promotion functions e.g. timed discounts with the Advanced Promotion Suite (Premium Plugin)
  • The most important SEO features are already integrated by default
  • Optimised for Mobile First Index
  • Integrated blog function
  • Email marketing and newsletter functions with Smart Newsletter (Premium Plugin)
  • Extensive statistics including abandoned cart analysis
  • Create rewards programmes using Bonus System (Premium Plugin)
  • Timed product and content campaigns with Shopping Worlds and Live Shopping (Premium Plugin)
  • Create responsive and SEO-optimised content elements with the Digital Publishing functionality
Technology

Lean, efficient and powerful: Shopware uses only the latest technologies to provide you with a secure and scalable system.

  • Shopware is fully open source and available on GitHub
  • Compatible with latest PHP version
  • Service architecture based on Symfony and Dependency Injection
  • SSL-enabled
  • Configurable cron jobs
  • Fully documented REST API
  • Elasticsearch integration
  • Blue-green deployment for uploading updates to cluster systems step-by-step
  • Additional frameworks e.g. JQuery, AngularJS or Ember.js possible
  • Composer integration
  • Migration assistant that simplifies switching to Shopware available as a free plugin
  • Comprehensive caching layers (HTTP, entities, search indexing)
  • CAPTCHA and honeypot solutions for spam prevention
Expandability

If there's a feature you're missing, you can fall back on the extensive range of plugins offered in the Shopware Community Store.

  • More than 3,500 plugins, templates and interfaces in the Shopware Community Store
  • Standard interfaces to the most common payment providers and types including PayPal, Klarna, credit cards, etc.
  • Numerous interfaces to common systems e.g. ERP, newsletters, online marketplaces, payment, etc.
  • Plugin Manager in the backend for easy administration, purchase, installation and updates of your plugins
  • Plugin compatibility with multishops
  • Plug-and-play installation of plugins
  • Twelve Premium Plugins developed by Shopware to add valuable features to your shop
Support

Regardless of the Shopware edition, numerous support options are available, as well as flexible support packages. Choose the option that suits you best.

Expandability

Choose from over 3,500 additional functions to add to your shop

Learn more

Your easy path to Shopware

Whether you already have an existing online shop or your vision is still in its start-up phase – between our specialized Shopware team, diverse training opportunities and certified partners throughout Europe, we guarantee that you always have the experienced support you need in order to quickly and successfully realize your online project.

You’re planning on switching from another system to Shopware?

To make the move to Shopware as simple as possible, we developed a completely free migration tool. This highly flexible and powerful tool automatically transfers the data from your existing shop system into your new Shopware shop. The following systems are currently supported for migration: Magento, Prestashop, OXID, VEYTON, Gambio, xtcModified, and xt:Commerce. 

You want to start a new eCommerce project?

During the initial setup of your new Shopware shop, you are accompanied by our First Run Wizard, which guides you through various steps to personalize your installation. Moreover, the intuitive, user-friendly software allows for a very short implementation period. So the entire course, from your initial idea to your live online shop, can take place place in only a few short weeks.

Convenient and secure: Migration with Cart2Cart

If your current platform is not supported by our migration plugin, fear not: our partner Cart2Cart offers another path for professionally migrating your shop data to Shopware.

Cart2Cart is a user-friendly online tool that fully automates the process of migrating your existing shop data to Shopware. Moreover, Cart2Cart provides extensive support services for before and after the migration process.

Learn more