Rausch is known world-wide for its fine chocolate and has, for the past 100 years, continued to delight satisfied customers from their confectionary in Berlin. Appropriately in-time for Christmas 2015, Rausch launched their new online shop, which was developed by Berlin-based IT specialists and Shopware partner agency, Neofonie. Coinciding with the relaunch, Rausch altered their business model: instead of distributing their products through third-parties, they chose instead to deal exclusively in direct sales. The uncompromising quality of the fine chocolates is also reflected in their online shop, where the customer embarks on a journey into a world of chocolate.
This story starts at the beginning of the 19th century, when Wilhelm Rausch Senior opened a pastry shop in Berlin. There he sold chocolates, truffles and pralines until in 1918 when his son, Wilhelm Rausch Jr. opened a private chocolate shop, thereby kicking off the success story of Rausch. In 2015, Rausch entered their fifth generation of family ownership and has become a beloved destination for Berliners and tourists from around the world.
A bold realignment
In order to make the realignment successful, Neofonie designed a coherent concept that used Shopware 5 as a method for strengthening the brand. This resulted in a shop that offers an excellent storytelling experience that immerses the customer in the company history and production of their high quality line of chocolate. The charm of the chocolate house in Berlin feels easily transported into the online shop and procures a bold desire for chocolates. Thanks to the responsive template offered by Shopware 5, which was customized by Neofonie, the digital tour carries seamlessly between mobile devices.
Next to selling their products through their chocolate house in Berlin, all sales either take place online or by phone. In order for this structure to work, various interfaces have to work in unison and with Shopware forming the heart of structure. All processes – from ordering through the payment process and shipment – are integrated in the Shopware backend. By means of IntegrationMan, a middleware from Shopware Technology Partner HONICO, the shop not only has a connection to SAP but also an interface developed for the content system they developed specifically for this project. Other unique features of the online shop include the special “Pick & Mix” product configurator, personal wish lists and a chocolate subscription.
“A good example of what shops with Shopware 5 can look like”
The shop went live after only three months of implementation. For those unfamiliar with the scope of online projects, this is remarkable. Shopware is, of course, pleased to see such a strong online shop realized with their software. “We are excited about the implementation of the shop through our partner Neofonie. Through values like quality and tradition, Rausch’s brand fits well with Shopware’s company philosophy. The new online shop does a great job capturing the spirit of the brand and telling evocative stories. This is a good example of what shops with Shopware 5 can look like,” said Sebastian Hamann, CEO of Shopware.
Rausch is also pleased with the outcome of the project. “It was time for us to have a comprehensive digital transformation. With Neofonie, we found an experienced technology partner and with Shopware, we found the appropriate software to implement our ideas,” said Robert Rausch, CEO of Rausch GmbH.
Rausch decorated with the Deutschen Digital Award
Only a few weeks after going live, the online shop from Rausch was decorated with the 2016 Deutschen Digital Award in the category “Digital Commerce – User experience/Usability”. The Deutschen Digital Award is regarded as one of the most important in the digital economy and is awarded by the Federal Association of German Industry. The Rausch shop convinced a 21-member jury with its unique user experience and use of storytelling.