STORY

The perfect symbiosis of technology and design

At the same time as the dotcom bubble burst and scores of IT companies went bankrupt, the enthusiastic developer Stefan Hamann, at the tender age of 16, set up an IT company in Münsterland: Hamann-Media GmbH. Shortly afterwards he brought his brother Sebastian on board, who as a consummate designer gave the company style, creativity and a striking design. This perfect symbiosis of technology and design formed the nucleus for the rapid development of Shopware. It soon became clear that a professional sales person was needed to ensure further success. That was why they brought in a third managing director, Stefan Heyne, in 2007, to create the structures for an effective sales department. Though Shopware has also continued to develop through the years, the crucial aspects have remained the same. Even today, all three founders determine the course of the company and so continue to embody Shopware's core values: openness, authenticity and vision.

 
 
 

2000

At the tender age of 16, Stefan Hamann founds Hamann-Media GmbH as a classic internet agency. The schoolboy and technology buff is soon such a familiar figure in Schöppingen that he becomes a point of contact for every possible computer problem for most people in the village.


After the firm was founded, Stefan brings in his brother Sebastian, and his creativity has a crucial influence on the company. The brothers' different skills form the perfect symbiosis of technology and design.

Technology & Design
 

2003

The Hamann brothers receive an order from www.arktis.de to develop an individual shop system. The solutions already on the market are both technologically and visually inadequate at that time.


Stefan and Sebastian develop a shop system that sets new standards in technology and design terms. They take the decision to market the system as a standard product – and Shopware is born.

Sales
 

2007

Stefan Heyne, a mutual friend of the Hamann brothers, joins the company as the third Board member.


Based on his experience as a sales professional, Heyne sets up the structures for indirect sales in Germany and abroad.

AG
 

2008

The product name becomes the company name: the Hamann bothers and Stefan Heyne found Shopware AG.


Since the joint-stock company was founded, Shopware has seen organic growth and continues to finance itself through equity capital, which is extremely unusual in the sector.

Open Source
 

2010

In the autumn, Shopware brings an open-source "Community Edition" to market.


The company's strict belief in openness and "community-driven development" motivate the Schöppingen company to take a crucial strategic decision.

 

DID YOU KNOW?

 

...that we introduced the public to Shopware 5 in 2015 with a grand cinema tour, including our own in-house film?

Watch video
 
 

...that Shopware has created its own superhero, Shopman, and devoted a complete comic series to him?

Read the comics
 
 
 
 

...that we have already been invited to the Summer Festival of the parliamentary group for SMEs (PKM) by Federal Chancellor Angela Merkel?

 
 
 

...that on Shopware Community Day in 2012 we picked up the revolutionary Shopware 4 from the future with a DeLorean?

About SCD 2012
 
 
 

...that Shopware performed a ceremonial burial of the Beta version of "bepado" on stage during Community Day in 2014?

About SCD 2014
 
 

...that we are among the best employers in Germany and have won the "Great Place to Work" award?

Read more
 
 

...that at the age of 16, Stefan Hamann was actually too young to found a company and therefore needed special permission from the district court?

 
 
 

...that we are planning another company building at the moment, because otherwise we would soon have no more room for new staff?

 
 
 
 
 

...that we celebrated the inauguration of a new company building at the end of 2015 with a dazzling firework display?

Watch video